Because great stories, and service, change everything.

Delivering the StoryBrand and Unreasonable Hospitality frameworks to businesses and nonprofits so they can take on the world.

EVERY WORD

EVERY MOMENT

EVERY STORY

LET IT FLO

Hear what Donald Miller and Dr. JJ Peterson have to say about me.

Feeling stuck? Let’s find the way forward.

You’re doing your job, but something still feels off. Maybe your message isn’t landing, your team feels disconnected, or your customers don’t feel the impact you want to deliver. It’s easy to get lost in the woods and miss the bigger picture.

At Flo Strategies, we don’t do marketing - we create the messaging your marketing needs to succeed and the hospitality that keeps your customers coming back.

People ask, “So what do you do?”

  • Messaging, Not Marketing.

    • We help you craft a clear and compelling story that connects with your audience and inspires action.

  • Hospitality, Not Service.

    • We elevate customer interactions into meaningful experiences that drive loyalty and referrals.

  • Clarity, Not Confusion.

    • We simplify your communication so your team and customers are always on the same page.

  • Connection, Not Noise.

    • We create strategies that cut through the clutter and resonate with your audience.

What you need to succeed.

  • Brand Identity

    Define what makes your organization unique so you can stand out.

  • Brand Messaging

    Craft a clear and compelling message that resonates with your audience.

  • Website Copy

    Words for your website that tell your customer's stories so they understand how you serve them.

  • Unreasonable Hospitality

    Elevate every customer interaction with meaningful, memorable experiences.

  • Podcast Production

    Share your voice and your story with the world through professional podcasting.

  • Video Storytelling

    Bring your message to life with powerful visuals that connect and inspire.

Let’s make it happen.

Let’s talk.

Let’s discuss where you are, where you want to go, and what’s holding you back.

Let’s plot.

Together, we’ll create a clear plan to guide your messaging and customer experience.

Let’s launch.

We’ll turn your plan into action and help you deliver results that resonate.

Your Business.
Clearer, Stronger, Unstoppable.

Your customers feel seen and valued at every touchpoint. Your team is energized, knowing exactly how to communicate who you are and why you matter. Your story connects on a deeper level, and your business thrives because people don’t just buy from you—they trust you.

This isn’t just a dream. It’s what happens when your message is clear and your service leaves an unforgettable impression.

Michael Tolosa, Cru | Web Strategy Team Leader

"Matt provided excellent brand messaging for our Cru.org website redesign. He’s an expert in the industry and shares our organization's Christian values. At every step, he was able to accommodate our shifting priorities and staff needs - and patiently worked with our large organization's bureaucracy. I wholeheartedly recommend him to any organization looking to improve their web presence!"

Stop struggling.
Start thriving.

Running a business is hard enough without adding unclear messaging or disconnected customer experiences to the mix. At Flo Strategies, we take the guesswork out of crafting a story and delivering hospitality that works. From messaging frameworks to production services, we’ve got the tools you need to make a real impact.

Don’t have time to waste? Get it all DONE IN A DAY!

Leverage the StoryBrand and Unreasonable Hospitality frameworks for your organization.

Story is the universal clarifier. Here’s what most people get wrong: we tell OUR story thinking it will help people trust us. It doesn’t. Instead, we help you insert your business into the story your customer is already living so you help get them what they want. Matt Davis is the founder of Flo Strategies and has been working with Donald Miller as a Certified StoryBrand Coach since 2020.

Based in beautiful Lexington, Kentucky.

Serving clients all over the world.

In today’s competitive business world, putting people first isn’t optional - it’s essential.

Exceptional customer experiences are no longer a luxury, they’re the foundation of thriving success. But creating meaningful, memorable interactions can feel like an uphill battle.

Do you ever wonder:

  • How do I craft experiences that customers can’t stop talking about?

  • Am I connecting with my customers in a way that truly matters?

  • What can I do to stand out in a crowded market?

  • How can exceptional customer experiences directly impact my bottom line?

Inside, you’ll find actionable strategies to elevate your customer service and transform it into your greatest competitive advantage.