Our story
begins here.

How we make people feel is the most important part of business.

In today’s fast-paced, digital world, the human touch is what sets businesses apart. After connecting with Will Guidara and serving hundreds of organizations through StoryBrand, I’ve learned that how we make people feel is the ultimate measure of success.

With over two decades of experience in storytelling, strategy, and coaching, I’ll help you create experiences that inspire loyalty, build relationships, and position your business as a leader in hospitality.

As a certified StoryBrand Guide, Matt specializes in Brand
Messaging Strategy, helping over 250 companies and nonprofits in crafting clear and concise narratives. Using
the StoryBrand 7-part framework, he develops persuasive, authentic content that highlights the customer as the hero.

Residing in Lexington, Kentucky with his wife and three teenage children, Matt continues to help businesses and nonprofits articulate their value. His approach ensures that audiences don’t just become customers but also advocates for the brands they love.