What is brand messaging?
Brand messaging is the core of your brand identity. It's the story of not only your company, but it reflects the story of your customers. It's the why behind your brand, and how you communicate your unique value proposition to the world.
It’s no easy feat to create a message that is clear and compelling.
It might feel like you are speaking in a foreign language to your customers. You get it, but they don’t.
Every business and nonprofit has a story to tell, and that story is at the heart of its brand.
Without a strong and compelling brand message, you will struggle to connect with customers on an emotional level. Customers don't just buy products or services; they buy into the story that solves their problem and is easy to understand.
Marketing may be what gets your story out there, but it's the story itself that will make people want to listen.
A Brand Message Guide unites your team around your story.
This Brand Message Guide becomes the centerpiece of your communication efforts, from your website to your sales deck, from your elevator pitch to the speech at your company holiday party. It's a living document that will evolve as you do, but it provides a framework for everything you do as a company.
