Why is email marketing so important?
Unless you have cracked the codes of social media algorithms, you have no guarantees that what you post will be seen by your target audience. Email, on the other hand, always lands in the recipient’s inbox.
Who has the time to create effective email campaigns?
Ummmm, we do. That’s why we’re here.
Email is personal.
When you send an email, you're reaching your customer or donor right where they are. In their bedroom, in their bathroom, at their gym, or in their classroom. You're interrupting them in the middle of their day, and that's ok! Because when you have something important to say, people will make time to listen.
And with 47% of people checking their email from their phone, you can be sure that your message will be seen. Email is personal, and that's what makes it so powerful. You can literally reach people from anywhere in the world with just a few clicks. This instant connectivity is something that previous generations could only dream of, and it's something we should all be grateful for.
Email is a bit like dating.
Most people don't get married after the first date. Most people want to take their time, get to know each other better, and see if there is a connection before they commit.
The same is true with email marketing. You need to nurture your relationship with your leads, customers and donors. Keep them updated on your latest offerings and happenings.
Provide value - it’s more like holding hands before you take a knee and ask for the sale.
