What is a lead generator?
Also known as a lead magnet, it is a tool we use to engage with potential customers. It's content, usually in the form of an eBook, video, or quiz, that provides valuable information that can help move the customer from curiosity to enlightenment to commitment.
Most people don't waste their time on content that doesn't provide real value.
If you're not generating leads, you're losing out on potential customers.
People are looking for answers to their problems.
Whether it's learning a new skill, getting in shape, or managing your finances, there's always room for improvement. When it comes to information, people are always looking for the latest and greatest. That's where a lead generator can help.
By giving away free content that people are looking for, you can quickly become the authority on a given topic.
And just like a celebrity chef gives away their recipe, everyone still wants that meal from the chef themselves. Be the chef. Give stuff away. It's a great way to build trust and credibility with your audience.
What grabs hold and doesn’t let go?
We're not talking about a three-year-old toddler, though my nephew had a death grip. We're talking about a lead generator that's so packed with value, your customers and donors will be hooked from the very first second.
What's the one thing you want your lead magnet to do?
You want your lead magnet to be so irresistible that your potential can't help but sign up. Once they've signed up, you've got their contact information and can start working on building a relationship.
Here’s one of our favorites we did for one of our own brands.
