
Transform your business with Unreasonable Hospitality
Stand out with unmatched customer service.
ONE-ON-ONE COACHING | MASTERMINDS | WORKSHOPS
BUILD BRAND LOYALTY
INCREASE REFERRALS
GROW YOUR BUSINESS
Is your business struggling to stand out?
Unreasonable Hospitality can change everything.
Does it feel like your business is blending into the crowd? Maybe growth has stalled, customers aren’t coming back, or referrals are hard to come by. The truth is, in today’s competitive market, great service alone isn’t enough.
Without a clear strategy for creating remarkable customer experiences, your business might be stuck:
Failing to maximize client engagement
Struggling to differentiate in a competitive market
Missing chances to convert customers into brand advocates
It doesn’t have to be this way.
You can create unforgettable experiences that set your business apart.

Unreasonable Hospitality in action
Hear from Will Guidara himself on how Unreasonable Hospitality can transform your business and create extraordinary connections.
What you gain from Unreasonable Hospitality Coaching:
Loyal customers for life
Transform clients into devoted advocates for your brand.
A standout reputation
Build a business known for going above and beyond.
Sustainable growth
Watch your business thrive as loyalty and referrals become second nature.
How it works: Your success in three steps…
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Choose your plan
From coaching to masterminds to workshops, we’ve got a fit for you.
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Kick off your journey
Start implementing hospitality techniques that make a big difference.
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Watch your business grow
Enjoy the business benefits that come from increased loyalty and enthusiastic referrals.
What happens in Unreasonable Hospitality coaching?
The Unreasonable Hospitality framework inspired by Will Guidara’s book, Unreasonable Hospitality, has principles that will transform your client's customer journey into an exceptional, relationship-focused experience. You will:
Deliver experiences that exceed expectations.
Engage customers at every interaction.
Build a culture of hospitality from the inside out.
Develop a roadmap to long-term success.
By the end of the program, you’ll have a clear, actionable plan to make hospitality your superpower.
Choose your direction
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One-on-One Coaching
A more personalized experience, this option provides exclusive one-on-one coaching specific to your business needs.
6 sessions over 6 weeks, one hour each. -
Mastermind Group
Join a virtual small group (unless local) where you can work in a close-knit group to go further, faster.
6 sessions over 12 weeks, 90 minutes each. -
In-Person Workshop
Gather in person with your nonprofit or company to have a one day intensive to learn and implement the Unreasonable Hospitality framework.
Half or full day, depending on group size.
Meet your Unreasonable Hospitality Coach: Matt Davis
How we make people feel is the most important part of business.
In today’s fast-paced, digital world, the human touch is what sets businesses apart. After connecting with Will Guidara and serving hundreds of organizations through StoryBrand, I’ve learned that how we make people feel is the ultimate measure of success.
With over two decades of experience in storytelling, strategy, and coaching, I’ll help you create experiences that inspire loyalty, build relationships, and position your business as a leader in hospitality.
Hear what Donald Miller and Dr. J.J. Peterson have to say about me.
Don’t let your business stay stuck.
If you’re not making hospitality a priority, you’re missing opportunities for growth and connection. But it’s not too late to change.
Imagine this: Your customers keep coming back, rave about you to others, and help your business grow. With the right strategies, this can be your reality.
Don’t wait. Start turning service into unforgettable experiences today.
Schedule a Discovery Call now and start crafting the unforgettable experiences your clients deserve.
Your customers deserve more than good service - they deserve an unforgettable experience.
In "When You Put People First, Profits Follow," you’ll discover 6 actionable steps to transform your customer experience into your greatest competitive advantage. Learn how to create meaningful touchpoints, foster loyalty, and turn customers into lifelong advocates—all while boosting your bottom line. Download this guide today and make stellar customer experience your superpower!

Based in beautiful Lexington, Kentucky.
Serving clients all over the world.