Which words should go on your website?
When you're creating a website, knowing which words to put where can be a struggle. You want your site to be engaging and informative without sounding like a stiff corporate brochure or like every other website you’ve ever seen.
There is a way to write your website that guarantees no one is listening. Don’t do it.
Inviting them into a story will capture hearts and minds.
Think of your website as story scaffolding.
Your website is your story. It's the first thing people see when they come to your company, store, blog, or mission, and it's your chance to make a good impression. That's why it's important to think of your website as story scaffolding. Just like a real-life scaffold, your website should be strong and sturdy, with a clear purpose.
It should be easy to navigate, with a logical structure that supports your content. And just like a scaffold, your website should constantly be evolving as you add new chapters to your story. By thinking of your website as story scaffolding, you can ensure that it always represents the best of your brand.
Frameworks make the world go round.
Notice we say frameworks, not formulas. A framework is a flexible guide that helps you organize your thoughts and communicate your story effectively. A formula, on the other hand, is a rigid set of rules that can stifle creativity and limit your options.
The StoryBrand Framework is designed to help organize your thoughts, flesh out your ideas, and find the right words to tell your story. It's flexible enough to adapt to any kind of organization, whether you lead a financial institution or a nonprofit serving a tribal community in Tanzania.
We use the StoryBrand Framework as your map for creating the words for your website. Check out some of the websites we helped produce.
