Your nonprofit has a story to tell.
We help you tell it.
We use the StoryBrand framework to build your messaging strategy for your audience. Think of it as the seven “chords” you need to write 1,000 different “songs” about your nonprofit.
This is the StoryBrand
7-part framework.
Every story has:
1. A character who wants something.
2. But they have a problem.
3. So they turn to a guide.
4. Who gives them a plan.
5. Calls them to action.
6. Points them toward success.
7. And away from failure.
We think nonprofits can, and are, changing the world.
Check out some of the amazing organizations we get to work with who are moving the needle in their own space, and then make a donation and support them!
The way you tell your story online can make all the difference.
RELIEF:
give someone a fish.
If your nonprofit gives RELIEF to a group, the stories you need to be telling should focus on the difficulty of the situation you are trying to bring relief to. If someone needs medicine, give them the medicine. This is short-term help.
When you focus on the problem you are solving, you will be able to raise more money to bring that RELIEF.
DEVELOPMENT:
teach SOMEONE how to fish.
With nonprofits working in DEVELOPMENT, you are not just giving the needed medicine, but you are showing a community, “This is how to take care of yourself.” If you are in DEVELOPMENT as a nonprofit, sad and impossible stories no longer work.
You need to tell stories of transformation, happiness, and stories of overcoming. When you see the sad story 20 times in a row, our brains can no longer handle that weight and they turn off. They need to breathe. Keep your messaging hopeful.
EMPOWERMENT:
teach someone to think about fishing.
The movement from development to EMPOWERMENT begins with helping a community to create their own sustainable ways of improvement. It’s not just digging the well, it’s teaching them to dig their own wells. It’s not just giving them books or building a classroom, it’s empowering them to become teachers. Like development, the sad and impossible stories don’t motivate, they exhaust.
Focus on the aspirational identity:
Who do these people want to become?
What does success look like for them?
Paint that picture and your supporters will become advocates for your mission.
JUSTICE:
tear down the fence around the pond.
If your nonprofit is bringing JUSTICE to a community, there is usually an immediate injustice that needs to be overcome, but a systemic long-term that you can’t live in the harshness of itself. Think nonprofits in the human trafficking space, unlocking slavery, or racial inequalities.
In the JUSTICE space, you can tell stories that paint the picture of both the bitter realities and tragedies of the situation, but also show the success of what happens when injustice is overthrown and dealt with.
Michael Tolosa, Cru | Web Strategy Team Leader
"Matt provided excellent brand messaging for our Cru.org website redesign. He’s an expert in the industry and shares our organization's Christian values. At every step, he was able to accommodate our shifting priorities and staff needs - and patiently worked with our large organization's bureaucracy. I wholeheartedly recommend him to any organization looking to improve their web presence!"
Trusted by these ministries…
ONE OF OUR BEST PARTNERS TO HELP YOUR NONPROFIT THRIVE IS BUSINESS MADE SIMPLE UNIVERSITY.
What is Business Made Simple University?
On-Demand Courses and Live Coaching that take the mystery out of growing a business. Get a step-by-step plan to grow a business that works.
DOES YOUR NONPROFIT HAVE THE GOOGLE AD GRANT?
Google Ad Grants is the nonprofit arm of Google Ads. It funds nonprofits like you with $10,000 of Google Ads advertising per month to promote their missions and initiatives free on Google search result pages.
The program provides a great opportunity for nonprofits to benefit from maximum visibility on Google while spreading the word about your organization’s events, opportunities, and fundraisers without having to spend a single penny.
Sound interesting? Let’s talk about how you can procure and utilize the Google Ad Grant.
Did you know that the average nonprofit will only use about 3% of their $10,000 monthly budget?
This means the average nonprofit is leaving $9,700 unused per month! We work with certified experts who can help your nonprofit use the full $10,000 Google Ad Grant and allow you to devote your time to running your nonprofit organization. Utilizing the Google Ad Grant will help your nonprofit:
Connect with supporters & volunteers
Promote events & sell tickets
Build email lists & relationships
Increase website visitors & conversions
Increase donations & fundraising
Build your brand & raise awareness