
GET CLEAR. GET CUSTOMERS.
Your website might be costing you customers. Let’s fix that.
Your website should be your best salesperson - working 24/7 to attract, engage, and convert visitors into paying customers. But if your messaging isn’t clear, you’re losing business before you even have a chance.
Book a Free 30-Minute Website Review
In this no-pressure call, I’ll walk through your site, pinpoint areas where clarity is costing you, and give you practical next steps to turn your website into a customer magnet.
Confusion is Costing You
You’ve put time and money into your website, but something isn’t clicking. If your visitors don’t instantly understand what you do and how you help, they leave—fast.
Common signs your messaging is unclear:
People visit your website but don’t take action.
You get inquiries from the wrong kinds of customers.
Your team struggles to explain what sets you apart.
You feel like you’re constantly explaining what you do.
If your message isn’t clear, your marketing won’t work.
Leverage the StoryBrand framework for your organization.
Story is the universal clarifier.
Here’s what most people get wrong: we tell OUR story thinking it will help people trust us. It doesn’t. Instead, we help you insert your business into the story your customer is already living so you help get them what they want.
Matt Davis is the founder of Flo Strategies and has been working with Donald Miller as a Certified StoryBrand Guide since 2020.
Hear what Donald Miller and Dr. JJ Peterson have to say about Matt.

Based in beautiful Lexington, Kentucky.
Serving clients all over the world.